frei hautpflege

For decades, the brand frei® stands for a tried and tested cosmetic line available in drug stores. The task was to launch a new organic segment, refresh the brand, logo and packaging with a new look and develop a new campaign. This includes several advertisment motifs, which were realized in professional fotoshoots.

My role within a team: Art- and Creative Direction
Photographer: Andrea Ruester, Thomas Schuepping

Agency: Serviceplan
 

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