As a shop specializing in health products, naturathek took a holistic approach to boosting their customers‘ health. The idea was to offer a health protection system based on the principle of „shell and core“. Only when taken care of from the inside as well as from the outside can people maintain their health. A person‘s „core“ is strengthened using a broad spectrum of dietary supplements (OTC), the „shell“ i.e. the skin as largest protective organ of the body retains its function and beauty thanks to selected cosmetic products.
My role within a team: Packaging- and Corporate Design, Art Direction