For decades, the brand frei® stands for a tried and tested cosmetic line available in drug stores. The task was to launch a new organic segment, refresh the brand, logo and packaging with a new look and develop a new campaign. This includes several advertisment motifs, which were realized in professional fotoshoots.
ART & CREATIVE DIRECTION: Claudia Nothhelfer
FOROGRAFEN: Andrea Ruester, Thomas Schuepping
AGENTUR: Serviceplan Group