step up to it
“Step Up to It” is a typographic installation out of sugarcubes that animates in simple black and white light until a viewer smiles. The smile causes the sugarletters to light up with bright and happy colors. The installation was first shown as part of Stefan Sagmeisters "The Happy Show" in the ICA Philadelphia.
My role within a team: 3D Modelling with sugarcubes
Photos: Red Paper Heart
Agency: Sagmeister & Walsh / Red Paper Heart