As a shop specializing in health products, naturathek took a holistic approach to boosting their customers‘ health. The idea was to offer a health protection system based on the principle of „shell and core“. Only when taken care of from the inside as well as from the outside can people maintain their health. A person‘s „core“ is strengthened using a broad spectrum of dietary supplements (OTC), the „shell“ i.e. the skin as largest protective organ of the body retains its function and beauty thanks to selected cosmetic products.
ART DIRECTION: Claudia Nothhelfer
AGENTUR: Serviceplan München